Katrin Redmann / Innovation Lead & Countrymanager University Alliances | SAP SE

Katrin Redmann
Innovation Lead & Country Manager DACH
University Alliances
SAP SE

With her professional experience in Marketing and Sales in different industries like Banking, Travel Industry, Retail, Publication and Communication Agencies, Database Marketing, she
joined Yves Rocher as Marketing Lead Point of Sales Germany and Schober Database as Key Account Manager. For 20 years now, she works at SAP in diverse positions in Marketing Alliance Management, Solution Management, Design Strategist in the Design & Co-Innovation Hub AppHaus in Heidelberg and since 2015 at University Alliances as Innovation Hub lead SouthWest & Innovation Lead DACH, Design Thinking Coach and Business Modell Innovation Coach responsible for Innovation, Entrepreneurship and Design. She is leading strategic SAP NextGen projects with customers, industry partners, students, startups and universities like KIT, TUM, MCI Innsbruck, AMD M√ľnchen, Business School Mannheim, Uni Mannheim, HS Frankfurt, HS Mannheim, HS Pforzheim and FHN Heilbronn.

Katrin supports strongly the #sheinnovates initiative of UN Women and the 17 #GlobalGoals of UN as an evangelist and startup meetup Innovation with Purpose.

As a business angel and mentor she offers experience and insights in Go-to-market, sales, target group definition, marketing, business development, product & pricing at StartupTeens and Weconomy. She also supports enablement in Digital Thought Leadership and skills for digital transformation. She is a lecturer at KIT EnTechnon, ZAK and at German-Jordanian University in Amman. She is Co-Author of Digitalization and Innovation books.