Harald Borgholte / Divisional Digital Officer | BASF Coatings GmbH

Before taking on the role of Divisional Digital Officer, Harald Borgholte held different positions within BASF:

2004 – 2005 Senior Manager, Head of Product Management, Automotive Refinish Coatings
2005 – 2009 Director, Technology Management Europe, Middle East, Africa, Automotive Refinish Coatings
2009 – 2011 Vice President, Marketing Europe, Middle East, Africa Automotive Refinish Coatings
2011 – 2013 Vice President, Strategic Planning
Since 2013 Vice President Global Strategic Marketing & Product Development